abundance experiences Accessibility aesthetic consumption affect affective reaction affective reactions affective reliance Affective-Cognitive Model Agent Knowledge AI AIPW alfred alienation analsyis anchoring effect artificial intelligence asymmetrically dominated alternatives ATT Attention & Perception auto-dml auto-encoder automation Autonomy banking bayesian beta distribution bias blogdown bounded rationality brand community brand equity brand loyalty Brand Relationship Quality (BRQ) branding BTYD BTYDPlus causal forest causal inference causal machine learning Central Route change point detection ChatGPT choice choice goals framework CLIP CLV CLVTools Cognitive Capacity Cognitive load cognitive processing cohort analysis Competence Concept-driven (top-down) processing Conceptual Fluency Congruence Effect conjugate prior conspicuous consumption Constrained creativity Construal Levels constructive choice Constructive Memory Theory consumer choice consumer decision making consumer impulsivity consumer learning consumer spending Consumer-Brand Relationships Context memory control function covering numbers Creative experiences critical radius cross-fitting customer analytics customer experience customer-centric Data-driven (bottom-up) processing decision avoidance Decision making decoder decoy deep learning desires difference in differences digital goods digital marketing discrimination double machine learning double robust DT effect size Elaboration Likelihood Model Elaboration Mechanism Elementary Information Processes (EIPs) ELM Elongation Effect embedding empathy encoder endogeneity estimation ethnicity Evidence Ambiguity Evolutionary psychology experiential consumption experiential purchases experiment-design experimental selection correction extended self factor models Familiarity financial services finite mixture model fluency forcing variable forecast Fuzzy RD Design gamma distribution gamma function gamma gamma model Gaussian Copula GC ggplotly github goal balancing goals grf Group Fit group influences group variety seeking GTD healthcare heavy tail hedonic adaptation hedonic consumption hedonic goods hedonic treadmill hierarchical Bayes horizontal regression hugo illusion of truth effect image processing inequality influence function instrmental variable interactive fixed effects interpersonal influences interpretable machine learning inverse gamma ios app IPCW IPW IV IV free job application kaplan-meier KL Divergence Lag effect LATE Latent Instrumental Variable latent unconfoundedness latex LDA Learning & Memory & Knowledge linguistic theory LIV LLM local average treatment effect loss aversion LP space luxury M4 mac app Mac M1 machine learning marketing material purchases matrix completion MCMC measure theory medical decision making Mental Representations mere exposure effect merely touching misinformation MLE mobile marketing modeltime Moral Decision making Moral Foundations Theory morality Morkov Chain motivation multisensory experience nativefier necessity need for uniqueness negative binomial netlify Neyman orthogonality normal distribution outcome regression OVB overlap overleaf panel data pareto distribution partial dependence plot partially linear model payment frequency PCA Perceived Consumption perceived control Perceived Efficacy perceived personal causality Perceived Variety Perceived Volume Perceptual Fluency Peripheral Route Persuasion persuasion coping behavior Persuasion Knowledge Persuasion Knowledge Model Persuasion Knowledge Usage Phonological Encoding PKM plotly PNBD Political Ideology Position Gain Possession Gap posterior Power Distance (PD) Power Distance Belief (PDB) prediction Preference Constructors Preference Matchers Priming Effects prior privacy private consumption Probability probability judgments processing resources Processing Types product attachment prompt propensity score weighting proxy psychological comfort Psychological Distance Psychological Ownership psychological uncertainty psychology of technology public consumption public policy python quasi-experiment race Rademacher complexity random coefficient model random forests RD Reconstruction reference group regression discontinuity Regulatory Fit Regulatory Focus Theory replacement residual-on-residual Retrieval retrospective evaluation ridge regression Riesz representation Riesz Representer right censored rmarkdown Rprogramming RStan RStudio RStudio Cloud running variable scarcity experiences self-brand connections Self-Determination Self-Goals self-view semiparametric sensitivity analysis sentiment analysis sequential order effects services shapley value Sharp RD Design shell SNA social class social influence social media social movements social network Social Support Spacing Effect Speech Act Theory spontaneous inference making theory staggered treatment timing statistical power statistics status-enhancing products subjective wealth surrogate outcomes survival analysis Suspicion symbolic consumption sympathy synthetic control systematic error technology technology marketing text analysis text mining tidyeval tidymodels tidyverse time series tinytex toc Topic Knowledge topic modeling Total Variation tragic choices treatment assignment mechanism trick TWFE uncertainty unconfoundedness underdog Underdog Positioning Uniqueness Neglect unobserved confounder unobserved heterogeneity utilitarian goods value variational inference variety-seeking vertical regression Visual Encoding Visualization weibull model widgetframe xgboost zeta.clv zeta.forecast